featured client
BBOY COLLECTIVE
For Grown Men Who Love Hip-Hop
As a premium Lifestyle company for men, the cultural waters around BBoy Collective's (BBCO) products were turbulent at best. They came to us to launch their online presence and increase conversions and soon tapped into our holistic offerings for help with branding, product design, packaging, and content creation as well.
Looking at the cultural landscape, we found an opening for BBCO in the lack of authentic looks for a grown man’s lifestyle. Something that felt aspirational but natural, just like their products, and that would focus as an integral part of the journey to be their best.
ACTIVATION EVERYWHERE
As a holistic partner, we helped B-Boy Collective refresh its expression at every brand touchpoint: from Live Streaming and Podcasts to shooting and curating inspiring content, to purchase-focused emails and social media ads that maintained the same quality, strategy, and inspiration.
LIFESTYLE AROUND THE WORLD
The life of someone who lives Hip-Hop is not static or stationary. So we brought BBCO’s vision of an aspirational but retro lifestyle to the place where guys were looking for it—on social media—by writing, shooting, and curating content that would inspire them to carry it on and share their own pursuits with the brand.
Responsive Web Design
BBoyCollective.com
THE LOOK OF A REAL LIFESTYLE
On the BBCO website, we wanted to do more than just show images of this authentic lifestyle: we wanted to speak to men as other guys did. Casual, but not too casual. Impressive without being trendy.
We avoided warning, advising, or chastising men about reveling in their past glory, and instead presented the True School Hip-Hop esthetic they embody as a natural part of living to the fullest. Throughout the site, we brought this feeling of aspiration and accomplishment to the forefront and highlighted the product benefits that made it possible to move visitors toward sales.